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JumpTap-powered Axcess Search
InfoSpace WAP
Yahoo! Go
Nuance Voice Control
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 The study covers local search, from categories to specific business names. We captured users' perceptions and tolerance for monetization strategies like prefix and suffix ads, interstitials, and paid search.
Download the study's Background (PDF).
This Mobile Search User Experience Benchmark comprises usability research completed on four mobile search solutions: Alltel Axcess Search Powered by JumpTap, InfoSpace Mobile Search and FindIt! WAP sites, Nuance Voice Control, and Yahoo! Go and oneSearch. 20 one-hour one-on-one usability interviews were conducted on each solution in New York City for a total of 80 interviews.
“Mobile Search User Experience Benchmark” spans 179 pages and is delivered in print and on CD ROM, with 25 best practices, 76 charts, 32 demonstration videos of mobile search in action, 34 usability video clips, and hundreds of high resolution photographs.
Increase data revenues through understanding of differing mobile search approaches and monetization strategies. Our study provides significant insight on which methodologies succeed and which fail—and why. Avoid poor user experience paradigms by creating attractive, trouble-free, and useful search services for your users.
Read the press release...
Contact us for more information or to inquire about purchasing a license. |
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