Usable Products Company > Publications > Media Download Usability

Research

Media Download Usability
Opportunities for Revenue Expansion
Our Media Download Usability study comprises usability data from 260 usability tests of thirteen mobile telephone handsets available from five U.S. carriers. Completed in Q3, 2005, we conducted 20 interviews on each handset in order to fully understand the challenges users experience in the download and install process.

media download usability screenshot Overview
Handset Media Download Usability is a large-scale study of user interface performance and perception for handset downloads of ringtones, wallpapers, and games. Every stage of the media download process was examined, from connection, browsing, purchase, and download to installation and use of the media.

This report is based on data gathered from 260 one-on-one usability interviews conducted on a total of thirteen handsets. This report helps mobile carriers, handset manufacturers, content providers and others to understand the usability of their products and services relative to the rest of the market from the perspectives of user interface performance and user perception. A detailed evaluation of each stage of the tested handsets was included to pinpoint the strengths and shortcomings of each implementation and to identify the best practices across all handsets and carrriers.

analysis graphic Benefits
In addition to the wealth of quantitative usability data provided by this study, clients have immediate access to the information architectures and detailed, high resolution UI photographs of the thirteen individual handset user interfaces–without the hassle of purchasing and provisioning handsets.

Mobile Carriers

Decide which handsets to purchase based on usability performance
Learn best practices for media download and installation design
Identify ways to improve portal navigation to media

Handset Manufactuers

Develop improved mechanisms for media installation
Know how to improve handset navigation for the next product cycle
Avoid "End-of-life" handsets that perform far below the industry average

Content Providers

Learn best practices for mobile media organization
Compare your applications' information architectures with those of more successful competitors

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