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Handheld Usability
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In addition to customized research and design for clients, Usable Products conducts independent research on User Experience issues for telecom.
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These are large scale studies and employ User Testing and Market Research methods in New York and nationwide to expose what consumer want and are struggling with as they use wireless data services.
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Completed Q3, 2007
Mobile Search is a hot area for monetization opportunity. This study, completed in August 2007, spans 80 usability interviews covering InfoSpace's WAP solution, JumpTap's Java client, Yahoo! Go, and Nuance's VoCon voice search.
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Completed Q2, 2007
Mobile widgets are a hot new area for design, the "Web 2.0" of mobile. This study provides background on seven widget solutions, and goes into detail on the usability of Alltel's Celltop, the only commercially available mobile widget solution today.
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Completed Q3, 2006
This comparative study of mobile music and video services from Amp’d, Sprint, and Verizon allows you to see which mobile interactions work and which don’t. We explored our respondents’ perception of different services’ utility, pricing and available content. This study’s qualitative and quantitative research components demonstrate issues with mobile music and video usability that impact the uptake of these services.
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Completed Q2, 2006
This spring, ESPN launched a MVNO (Mobile Virtual Network Operator) under Sprint offering heavily branded phones with specialized sports information. We interviewed six members of their target audience - heavy sports fans, with experience downloading media onto their mobile phone - to test the new service.
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Completed Q2, 2006
Usable Products is now offering highlights of video gathered during the 260 user interviews from the Media Download Usability benchmarking study. This presentation shows typical handset keypad designs and the difficulties people had using them.
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Completed Q1, 2006
This three-phase study covers user attitudes and behaviors with regard to mobile video, music, ringtones, wallpapers, and games. We conducted stakeholder interviews, focus groups, and an online survey throughout the U.S. in order to analyze product strategy, pricing, advertising, and existing consumption behaviors.
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Completed Q3, 2005
Our “Media Download Usability” informs carriers and manufacturers how to increase data revenue substantially. Our study comprises quantitative and qualitative findings from 260 usability tests of ten mobile telephone handsets available from five US carriers. We conducted 20 interviews on each handset in order to fully understand the challenges users experience in the download and install process for ring tones, wallpapers, and games.
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