Experience

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• Syndicated Research
• Design Workshops
• User Interface Design
• Usability Testing
• Commissioned Research
• Demos & Prototypes

Case Studies

• Novatel Wireless
• Verizon Wireless
• Vodafone
• Sprint
• D&B
• NBA.com
• Island ECN

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Usability tests are one-on-one interviews in which a moderator asks a participant to complete tasks under observation. Participants are recruited according to the target audience for the product being tested. The tasks map to the user goals for the product.

Qualitative Research
Qualitative Research involves fewer user interviews than quantitative research, and utilizes the "think aloud protocol," where participants are asked to tell the moderator what is going through their mind as they attempt tasks. A practical minimum for qualitative research is six user interviews.
For examples of Qualitative Research, see the following reports:
D&B case study   >
NBA.com case study   >
Key Drivers to Media Downloads (2005)   >
Mobile ESPN Usability Study (2006)   >

Quantitative Research
Increasing the number of user interviews to 10 or 20 brings the opportunity to benchmark results from version to version, and to compare user interfaces effectively. The think aloud protocol is not possible with quantitative research, as it affects the time-to-complete measure. However, the key benefit of tracking time-to-complete more than makes up for the loss of this qualitative feedback. We also track success rates and user perceptions of ease of use and satisfaction.
The majority of our syndicated and commissioned research is quantitative in nature. For examples of Quantitative Research, see the following reports:
Media Download Usability (2005)   >
Media Music and Video Download Usability (2006)   >
Celltop Usability Study (2007)   >
Mobile Search Usability Benchmarking (2007)   >

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